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Clash of Clans: Revenge with AngryNeeson52 (Super Bowl Commercial)

Clash of Clans: Revenge is by far the most watched branded video of 2015. It was intended as a commercial during the Super Bowl but also became a huge viral hit at the same time. Liam Neeson is known for his intensely threatening quotes from the Taken movies.

AngryNeeson52

Millions have impersonated Neeson’s famous speech in Taken – and it seems even the actor himself is not afraid to take the mick.

Clash of Clans is a very popular game played on the mobile phone. Just before the game ends the camera cuts to AngryNeeson52’s angry face.

“I don’t know you Big Buffet Boy 85, but if you think you can humiliate me and take my gold, think again”.

Applying the quotes not only matches the game in terms of intensity but is also comical. This video is a hit with over 165 million Youtube views at the time of writing!

Clash of Clans and the Super Bowl

Clash of Clans ads have always been popular and are often viewed millions of times. But for the Superbowl, Supercell (the company behind the game) wanted to do something different. We can say that they succeeded.

They made an unexpected appearance in the form of Liam Neeson in the commercial. Admittedly, in an ad for the Super Bowl, it’s not that unexpected that a superstar makes an appearance. But Liam Neeson turns out to be a bull’s eye. Moral of the story, don’t mess with AngryNeeson52!

The Agency behind the commercial

Barton F. Graf, the agency behind the commercial, unfortunately no longer exists. In addition to this advertisement, this agency has made a few more gems.

Are you curious about the story behind this company? Then fastcompany.com has another very interesting article called “The death of this indie ad agency should be a wake-up call to brand marketers”.

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